EFFICIENCY X. Do Less.Let's talk
Illustrative business owner pausing at her desk in a warmly lit office
Based in Atlanta. Working wherever you do.

You built
the business.
Let's make it
easier to run.

We help small and midsize businesses put AI, automation, and better websites to work. So you can get back to the work you started this for.

GIVE THE WORK A BETTER WAY TO HAPPEN.

Do less.
Lead more.

A website that captures the inquiry. Systems that organize the next step. A team with more room to move.

SOUND FAMILIAR?THE WORK NOW

The inquiry, the update, the follow-up. Your day fills up before you get to the work only you can do.

01A new inquiry needs a reply.Inquiry captured. A person follows up.
02The latest update lives in three places.The information is ready for review.
03Someone needs to remember the next step.The next step has an owner.
AN EXAMPLE OF WHAT CONNECTED SYSTEMS CAN SUPPORT
Let's talk about your business Explore our work

A free 30-minute conversation. Start with a quick note below.

Strategy is the start.

We also build it.And help your people use it.

20+Years in data, software,
and process improvement.

Meet the people behind the work
01 / WHAT WE CAN HELP WITH

Where does work
get in your way?

Choose what feels familiar. We'll help you find a practical starting point, build what fits, and bring your team along.

CHOOSE THE CHALLENGE THAT SOUNDS FAMILIAR

PRACTICAL AI / WITH PEOPLE IN CONTROL

What could AI help with?

YOUR TEAM ASKSCan we draft a helpful reply faster?

AI prepares a first draft. Your team checks the details and decides what to send.

ILLUSTRATIVE EXAMPLES / HUMAN REVIEW INCLUDED

Make AI useful to your people.

Find the right use cases, set practical guidelines, and learn through the work your team already does.

  • AI opportunity assessments
  • Adoption plans & implementation
  • Hands-on team training
Let's find your starting point ↗Explore AI strategy & training ↗
ONE INQUIRY / A CLEARER HANDOFF
YOUR WORKSPACEEX / 01
CLIENT SERVICESIN PROGRESS
A new opportunity,
with a clear next step.
01 / THE INQUIRY

A customer reaches out.

Jordan sends a message. Their details are ready to be captured.

ILLUSTRATIVE WORKFLOW / PEOPLE STAY IN CONTROL

Stop moving the same information twice.

We connect your tools and build the missing pieces so everyday work needs fewer reminders and fewer spreadsheets.

  • Workflow automation & integrations
  • Custom apps & AI assistants
  • Dashboards & reporting
Walk us through your workflow ↗Explore workflow automation ↗
A CONTACT PAGE THAT STARTS THE WORK
01 / A VISITOR REACHES OUTLet’s talk about your project.

Jordan fills out a short contact form.

02 / THE INQUIRY IS CAPTUREDNew lead: Jordan

The details reach your shared lead tracker.

03 / YOUR TEAM FOLLOWS UPA notification prompts the next step.

A person reviews the request and responds.

ILLUSTRATIVE EXAMPLE / TOOLS DEPEND ON YOUR SETUP

Give visitors a reason to choose you.

Clear positioning and distinctive design, with contact forms and connected lead workflows that help your team follow up.

  • Website strategy, design & development
  • Search & AI visibility foundations
  • Lead capture & connected workflows
Take a closer look at our work ↓Explore website design ↗
EXPLORE A DAY IN YOUR BUSINESS

Where would
you start?

Choose an area of your business, then see one example of how the work could flow with the right systems and people in place.

01 / INQUIRIES

A new inquiry needs a reply.

A message arrives, but someone has to notice it and remember to follow up.

An illustrative example. Your tools and team shape the real solution.

● ● ●THE WORKDAYINQUIRIES
CUSTOMER MESSAGENEEDS ATTENTION

A new inquiry arrives.

A potential client is waiting for a response.

THE HUMAN STEPA person reviews and responds.
See a manual vs. connected inquiry workflow
ONE INQUIRY. TWO WAYS TO HANDLE IT.

The follow-up
shouldn't follow you home.

Here's how a connected workflow can change what happens after someone gets in touch.

EXPLORE THE DIFFERENCE
THE SAME INQUIRY / MANUAL

One message. Several things to remember.

Someone must find the inquiry, copy it, set a reminder, and check for updates.

  1. 01
    Check the inboxSpot the new inquiry between everything else.PERSON FINDS IT
  2. 02
    Copy the detailsAdd the contact and update your tracker.PERSON COPIES IT
  3. 03
    Remember to follow upWrite a reply and set your own reminder.PERSON REMEMBERS
  4. 04
    Pull the status togetherCheck messages and spreadsheets for an update.PERSON CHECKS AGAIN
Four steps carried by your teamEach transfer depends on someone noticing, copying, or remembering.

Your team carries every handoff.

An illustrative example. The right workflow depends on your tools, approval needs, and how your business operates.

02 / SELECTED WEBSITE WORK

A closer look
at what we build.

Different businesses. Different stories.
Explore the real websites, on a big screen and in your hand.

makebelievevillage.org
makebelievevillage.org
Make Believe Village Project final hero frame: puppet cast behind Your gifts light the set
DESKTOP
Real mobile screenshot of the Make Believe Village Project website
MOBILE
NONPROFIT / CREATIVE MEDIA

Make Believe Village Project

A digital home for an Atlanta youth media arts nonprofit, bringing programs, community, and creative work together.

View project
mbvstudios.com
mbvstudios.com
Real desktop screenshot of the MBV Studios website
DESKTOP
Real mobile screenshot of the MBV Studios website
MOBILE
STUDIO / ENTERTAINMENT

MBV Studios

A character-led studio website with an interactive television introduction and a home for puppet comedy, productions, and brand films.

View project
makebelievevillage.com
makebelievevillage.com
Real desktop screenshot of the Make Believe Village website
DESKTOP
Real mobile screenshot of the Make Believe Village website
MOBILE
BRAND / THE MBV UNIVERSE

Make Believe Village

An introduction to the Make Believe Village family, connecting its studio and nonprofit worlds.

View project
sagamoreinstitute.org
sagamoreinstitute.org
Real desktop screenshot of the JB3 Playbook website
DESKTOP
Real mobile screenshot of the JB3 Playbook website
MOBILE
ATHLETE / COMMUNITY INITIATIVE

JB3 Playbook

Video storytelling and an interactive Playbook built around self, support, strength, and service.

View project
theexodusunlimited.com
theexodusunlimited.com
Real desktop screenshot of the Exodus Unlimited website
DESKTOP
Real mobile screenshot of the Exodus Unlimited website
MOBILE
CONSULTING / LEADERSHIP

Exodus Unlimited

A digital introduction to Kidada Wilson Hearon, her consulting approach, and the work of Exodus Unlimited.

View project
LESS MANUAL WORK. REAL CLIENT IMPACT.

~30%

less manual data logging time
Reported by Benchmark Management

“Their expertise in process optimization and custom Ajera solutions helped us reduce manual data logging time by approximately 30%.”
Eskender AbebePresident, Benchmark Management
03 / HOW WE WORK

A better way to work.
Built with your people.

We work with you, your operations lead, and the people doing the work to decide what deserves attention first.

03 / THE WAY FORWARD
01 / 05

Make the invisible work visible.

Select a task to see the people and tools behind it.

01 / CLIENT SERVICESNew inquiry

The lead arrives, but someone still has to notice it.

Website + shared recordA person owns the next step
01 / UNDERSTAND

See how the work really happens.

We map recurring tasks, roles, tools, and handoffs with the people doing the work.

What this involves

Walk through a real working day. Identify repeated effort, missing information, and where a decision needs a person.

02 / PRIORITIZE

Find a useful place to start.

We weigh the value of each opportunity against effort, cost, risk, and team readiness.

What this involves

Separate practical quick wins from work that needs more investment. Review data access, security, ongoing costs, and dependencies before choosing.

03 / AGREE ON SCOPE

Choose the right size of change.

You, your operations lead, and the team agree whether to focus on a task, a project, or a department.

What this involves

Agree on ownership, budget, success measures, and approval points. Start small where that makes sense, with a clear path to expand.

04 / IMPLEMENT

Prove it in the real work.

We build a focused pilot, test it with your team, and refine it before a wider rollout.

What this involves

Use appropriate test data, check exceptions and human review, and confirm that the solution fits your existing tools and responsibilities.

05 / ADOPT & IMPROVE

Make it a way of working.

We train the people using it, document ownership, and review what needs to improve.

What this involves

Measure the outcomes we agreed on, collect feedback, and adjust as the business changes. Your team knows how to run it and when to ask for support.

AFTER THE BUILD / INTO THE WORKING DAY

The system is ready.
Now make it yours.

A new workflow becomes useful when your people know what to do, including when something goes wrong.

Walk through an example with the team.

INQUIRY WORKSPACEILLUSTRATIVE EXAMPLE
NEW INQUIRY

A customer wants to book.

RequestDiscuss a projectPreferred timeTuesday morning
Ready for a person to review
NEXT STEP OWNERClient services
Review & reply
TEAM WALKTHROUGH

Open the inquiry. Check the details. Decide how to reply.

01 / PRACTICE

Run the first one together.

We work through a familiar task with the people who will use the system. They practice the handoff and see where their judgment matters.

WHAT YOUR TEAM KEEPSA short guide for the actual task.
YOUR NEXT MOVE

Start where the
work needs you.

One task or a bigger change. We agree on scope and pricing before paid work begins.

A FOCUSED PROJECT

Bring a task that takes too much effort. We can work out what to build, how it fits, and who needs to be involved.

Talk about a project ↗
04 / THE PEOPLE BEHIND THE PROCESS

Technology
should give you
time back.

THAT'S THE IDEA BEHIND “DO LESS.”
MEET KC BAKER / FOUNDER

Experienced enough to see the big picture. Hands-on enough to build it.

I started Efficiency X to bring the kind of thinking used in large organizations to businesses that need practical help moving forward.

With more than 20 years of experience in data, software, and process optimization, I connect business strategy with the details that make a solution work.

I lead the work, supported by a team with technical, marketing, and client service experience. You get a partner who can help shape the plan and put it into practice.

Let's talk about your business ↗
EFFICIENCY X / WORKING WITH YOUR PEOPLE

Your knowledge.
Our work. One direction.

Follow an example from the first conversation to a routine your team can use. Choose a moment to see what each side brings.

A SHARED WORKSPACEILLUSTRATIVE ENGAGEMENT
THE CONTEXT COMES TOGETHER
01 / SHARED BRIEFEXAMPLE

Follow-up depends on memory.

  • Inquiry arrives in a shared inbox.
  • Ownership is not always clear.
  • The team wants a reliable next step.
YOUR TEAM SUPPLIES THE CONTEXT
01 / BRING THE CONTEXT

Start with the working day.

Your team shows us where follow-up gets stuck. Efficiency X connects the task, tools, and handoffs into a shared picture before recommending a change.

EFFICIENCY X / DIRECTION & DELIVERY

We connect business strategy to the details of the work, then lead the engagement with support from the team.

Select any role to see its responsibility.

IDEAS FOR BETTER WORK

Good questions.
Practical perspectives.

Notes on the decisions, people, and technology behind a more effective business.

Choose the question on your mind. Take a look before you read.

EFFICIENCY / JANUARY 2025

Five ways to make your business more efficient.

Look at the work taking up your day and consider where a different approach could help.

Read the article ↗
Explore all insights ↗
A FEW THINGS YOU MIGHT BE WONDERING

Before you
take the next step.

You do not need a tool picked out or a finished brief. Start with what is getting in the way.

Ask about your situation ↗
Who do you work with?

We work with small and midsize businesses, nonprofits, and growing organizations, from owner-led teams to companies with a few thousand employees. The best fit is a team ready to improve how work gets done.

Do we need to know which AI tools we want?

No. Start with the problem: time spent on admin, disconnected information, slow follow-up, or uncertainty about AI. We can help identify the right starting point and assess whether AI is useful for it.

Do you only work with Atlanta businesses?

We're based in Atlanta and work remotely with clients nationwide. On-site workshops and project work are available by arrangement, with travel included in the agreed scope.

How much does a project cost?

Your initial 30-minute consultation is free. Paid engagements are scoped around the work, complexity, and level of support needed. We'll provide a proposal with deliverables and pricing before you commit. We offer projects, training, and ongoing support.

Can you work with the tools we already use?

That's where we start. We'll review your current systems and integration options before recommending changes. Access, privacy, security, and ongoing software costs are part of that conversation.

LET'S TALK ABOUT YOUR BUSINESS.

What's taking
too much
of your time?

Tell us a little about your business and what you'd like to improve. We'll arrange a free 30-minute consultation to talk it through.

WHAT BROUGHT YOU HERE?

Choose a topic to carry it into your inquiry.

OUR FIRST CONVERSATION
  1. What is happening now?
  2. What would you like to change?
  3. What is a sensible next step?
30 MINUTESNO CHARGEA PRACTICAL NEXT STEP

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